Infiniti Pictures

2009 Infiniti FX50

Infiniti (Japanese: インフィニティ, Infinitī^?) is the luxury car division of Japanese automaker Nissan Motor Co., Ltd. Infiniti officially started selling vehicles on November 8, 1989 in North America and its global operations have since grown to include the Middle East, South Korea, Russia, Taiwan, China and Ukraine. Infiniti began sales in additional European markets in late 2008 ^[1]. Today, the Infiniti global network includes more than 230 dealers in 15 countries.

The Infiniti name is not used in Japan, so most Infiniti models are sold under the Nissan marque: G37 sedan/coupe (Nissan Skyline Coupe), M35/45 (Nissan Fuga), EX35 (Nissan Skyline Crossover) and Q45 (Nissan Cima), the latter which was discontinued as an Infiniti model after 2006. The Infiniti FX has no Nissan equivalent and is not sold in Japan.

Infiniti

A new name in automotive luxury, a new line of performance cars headed by the ground-breaking FX, and a whole new ownership experience arrive in the UK from September with the launch of Infiniti.

UK prices and specification, announced today, position the FX at the heart of the large crossover market where its dramatic styling, comprehensive standard equipment and peerless quality are ready to stand comparison with any rival. The three-model FX line-up starts at £42,600 on the road (OTR) for the FX37 GT and rises to £53,800 for the FX50S. This performance champion of the range can accelerate from 0-62mph in just 5.8 seconds.

As well as a complete specification aimed at the enthusiast driver, the FX offers something else as well: an ownership experience to make every FX customer feel like a VIP. Infiniti can promise this partly because it is not aiming for large volumes – unusually the company is happy for its products to be a rare sight on Britain’s roads. Infiniti expects its customers to appreciate this level of exclusivity, too.

The FX is exceptional as a full-size five-seater crossover for its relatively light weight – aluminum parts make it the lightest SUV in its class – and engine technology that takes V6/V8 efficiency to new levels, benefiting both performance and economy.

Infiniti takes an intelligent view when it comes to specifying its products, standardizing the sort of features luxury buyers expect … and some they don’t, including Scratch Shield paint. A long equipment tally means less time wasted by the customer ploughing through an options list.

For example, every FX comes not only with leather upholstery but also electrically adjustable, heated AND ventilated front seats. Yet Infiniti still offers a high degree of personalisation possibilities, not least through a wide variety of colors and trim.

Exceptional equipment across the FX range include Infiniti’s new Connectiviti multimedia platform. Comprising a host of entertainment, information and convenience features in a notably user-friendly format, Connectiviti is an integral part of every Infiniti FX in the UK. The 30GB hard-disk drive satellite navigation version, Connectiviti+ (optional on the FX37 models and standard on the FX50S) comes with smart route recalculation and speed camera warnings, as well as access to 22,000 hotels, restaurants and points of interest in a world first tie-up with Michelin Guides.

The buying and running of an FX also aim to raise the bar with the inclusion of Infiniti’s Total Ownership Experience. Although new to UK customers, this initiative has been part of the Infiniti offering since the brand’s inception 20 years ago. The unique Infiniti experience starts out with a visit to an Infiniti Centre. Elegant and welcoming, the Centres aim to capture the ambience of a boutique hotel rather than traditional car showroom. The emphasis is on hospitality, just as it is in the country Infiniti comes from: Japan.

The first Infiniti Centre in the UK will open this September on the outskirts of Reading, near to the M4, with other sites to follow shortly afterwards. In all, Infiniti expects to have around 12 Centres open across the UK within the next two years. With an online experience second to none and VIP service which offers annual free collection and delivery of an Infiniti up to a 150 mile radius, customers will never feel far from an Infiniti Centre.

Indeed, with an emphasis on recognising Infiniti customers as individuals, everything is done to make choosing, buying, running and owning an Infiniti FX as rewarding and stress-free as possible. But if that sounds a little dull, remember Infiniti’s minimum 320PS power output … which thanks to a sports-tuned exhaust, sounds truly glorious.

Infiniti

Infiniti Pictures

Infiniti Pictures

Infiniti design

Infiniti G35 Coupe